Surviving Your Serengeti – Stefan Swanepoel

                7 Skills to Master Business and Life

1. Wildebeest – the dominant species of the area. The tenacity of never giving up.
2. Lion - the killing machine, a plan, a strategy, with focus. Strategic! The Tactician.
3. Crocodile – enterprising, independent, creative, determined, industrious, entrepreneurial. Enterprising.
4. Giraffe- gentle, quiet – the glue that keeps a company together. Graceful – good natured, compassionate, gracious, caring.
5. Mongoose – risk taker, he seeks out change. Risk Taking – courageous, confident, venturesome, resourceful – the Explorer
6. Cheetah – the fastest and most efficient. Efficient and effective. Efficiency- effective, focused, agile, resource, maximize. The Proficient One
7. Elephant – communicate, empathy, understanding, sharing, good listener – Communication – The Conversationalist

You can go on line with an app to take a test to see what animal you are?

Now what?

1. Discover your skill
2. Master your skill
3. Survive your Serengeti
4. Understand others – learn their skills
5. Thriving – succeed

 

 

 

 

 

 

 

 

 

 

Mobile Trends

1. Tech Trends – Look for mass adoption of, ubiquitous & universal products that are omnipresent, thereby creating continuous, and connectivity to everything.

5 billion phones were sold in 2011. Proliferation of personal information that anyone can know.

Only 210 million TV’s

 

19902011.  
19902012.  
19902013.  

`Global connectivity

“It’s a fundamental shift in society as a whole”

Mobile life, health, payments, learning, real estate

 

2. New generation of people that don’t know the past generation thought
3. Apps – 2008 – 500 apps, in 3 years 300,000apps
4. Mtagging- coding system   - anyone, anywhere, anytime, anything, anyway
5. Three top innovations – Dynamic grids, Intelligent Sensors, Automatic integrating device
6. Three top challenges – Global mobile virus,” Always on” generation, Pervasive privacy
7. Top three shifts – Mobile advertising surpasses web advertising, Mobile currency replaces physical currency, Permanent connectivity totally redefines business
8. Top 3 opportunities – A new era of knowledge, Emergence of “everyware”, Redefining the home buying transaction

www.retrends.com

 

 

 

 

 

 

 

 

 

 

Brenda Wade, Ashton Gustafson, Rob Levy, Sue Adler

Buyers’ leads from the web start looking 12 months out. Must build drip campaigns that last for at least a year. Then it is call, call, call, & call. They require numbers on the lead form. Have to make at least 5 calls.

Ashton is using Tiger Leads and then putting into Real Pro Systems. The lead comes and then it is what you are going to do about.

 

Organic SEO – you do it through content with community sites. Doing video along with the community pages. A community page of a community page. He put four videos on the each community. Predefined searches, neighborhood information.  www.roblevy.com

Stealth sites – a new system to make the SEO, a sub host of the domain. Any Realtor can use a Hud home. Take a picture on your own.  Adding video to your email drip campaigns.

Lead generation of Tiger Leads – great pictures and great maps.

New custom website for Sue Adler www.sueadler.com . She is using boomtown and a mobile app from diverse solutions. Google generation does not want to talk to someone. You need to come to being of help to them.  They don’t want to be sold, they want to be helped.

What you show them stuff that they can’t find online. Charts and information that is greater than what you can generally find on the web.

Leads coordinator – 10% is paid – call coordinator to keep making calls. One lead – 3 calls a day for 3 days to get a live person.  They want to see houses. They want freedom to search.

 

 

 

 

 

 

 

 

Focus on basics to follow-up with expireds, having a plan, accountability

$500 prelist on taking listings. Cushioning the blow to listing of taking a listing.

Taking the Military Specialist Designation

Consumer Electronics Show – iTwin, remote access Sans Cloud; OlloClip -3-1  iPhone Lenses; Pentax Optio WG1 camera

Free Mobile Property Listings App – Sven

Community Video Tours –

iRig Mic- a mike that plugs into your iPhone and then post

iPad Presentation buyer and seller presentation – have Sven send

Zite.com news portal that lets your push to Twitter, LinkedIn

Apps – prompster pro, easy release, mint.com, flipper (cash flow), open home pro

Print media – The Week – upper end marketing all over the country

Action plans – 60 of them, make them as flow charts. Plans for listings, closings, prelist, post-sale, broker open house, and open house – make them as you run into something that would be a system.

Fiverr – what you can get done for 5 bucks

Wayback machine – Google it

Go Pro Hero 2 – video for interviewing – it is about $350.

Virtual assistants – join me with virtual on the desk top, went international. $6 per hour.

Google business apps – using checklists

Google alert your top 50 referral services

Target marketing – high end 4 place piece to 8000000 assessed value, expired mailing to people, staying focused on fewer.

Google voice phone number – then got call ruby.com to answer your phone for you and where to direct it to. Send message to voicemail, text, or email.

SEO - youtube.com and blogging with 12 blogs a month, using word press. Post video on youtube.com and linking it back to your website you will go in higher SEO.

Predictive analytics – smart prospecting – Real Agile.  They did do some focusing on the short sale type where you look at when they bought, what the mortgage is to look for short sale.

My CyberOffice – collaborative with a team of technology. Water cooler breaks. eLearning Lounge

Paperless Pipeline – working to be totally paperless.

Juice pack power station – mophie – amazon.com

Main gear – helps you to develop a computer the way you want it.

10 days of pain – converting internet leads, after 3 to4 listings that they look at and then have them sign in. Emails send that is about them.  Then send houses according to what they were looking for.

LinkedIn released cardmunch app

Simple life – book – a great book for life balance – Tom & Art Raner

Learning the functionality of VOIP system service. Most come with.

Sparkpeople is an app for weight loss

Knotes is an app as way to personalize how you interact

Drbott.com

Pole Pixy – put your camera on a pole that gives you elevation for your photo

Price bracket email by saying properties above and below

Secret homes – put your listings that are before you put on before on MLS

SkySlope – document storage- digisign is part of it – Debbie Yost

Berkeleyside – photo by doing a 3^rd party

Google analytics to look at address and see where they come from

Setting a graph showing days on market compared to list price

Don’t be a Realtor commodity

Facebook webinars – it costs $99 per month

Appzilla2 – an app you should look at

Sign and send – you can take your finger and sign

Mkp.org – New warrior training adventure

Powerful questions – can bring clarity, provide a paradigm shift, support integrity, identify core values

What do you want me to continue doing? What do you want me to stop doing? What do you want me to start doing?

Listing presentations -  In an ideal world, what would your sales process look like? What are you looking for in a Realtor? What of anything I’ve said or not said that would make you feel uncomfortable listing with me?

Buyer questions – Which house will align best with our family goals? Which house will nourish our family best?

Daily questions – What am I willing to do today to support my goals? What am I grateful for? What will nourish my soul today?

Additional powerful questions – What is my body telling me? What do I already know that I have forgotten? What is the core of my fear? Anger? Jealousy? Who can benefit from a kind word? What 3 things do I most want to complete today? This week? This month? This year? This lifetime?

For short sale have the buyer apply with the lender that is short sale. Low appraisals and problems from lender side streamline themselves.

Animoto – professional videos for virtual tours

Listings2leads.com

Emailmeforms.com – to make a form

Talkatone – connect your google voice, text and call for free, call and text from our iPad, protect your privacy, save on your minutes and text

Form Tools PDF – go paperless, import pdfs and create templates, sign form, email form

GoDocs

AnyMeeting.com

Plaxo and snagit for cards

 

 

 

Gretchen Papineau, Terry Moerler, Peter Richmond, Seth Dailey

Get the people into your office

1. Find out their needs and then do the consultation.’
2. They are not a real buyer until they come in the office, let me tell you how I work, come into my office for 15 minutes to show some tools, setting expectations with the customer.
3. Buyer consultation with both buyers, parent, lender and yourself
4. Things to have in the consultation – get to know them, buyer questionnaire, www.readytobuysmart.com ,do the DISC, funnel  approach, reverse for when do they want to move. Managing the buyer’s expectation of lending, showings and the like, working with a wish list, learning the DISC with each customer then learning to communicate with them how they want it, you need to see if you are going to be able to control
5. When you have a difficult client that doesn’t work, you find the proper referral person for the customer.
6. Use statistics to help buyers make proper decisions –
7. Asking for the order – tell me the top 3; yes, no or maybe list; analysis of what is working.

 

Pat Wattam, Char MacCallum, Sven Andersen, Shane White, Paul Lewis

Setting Seller Expectations – Home Selling Manual – Char

Listing Plan that is an Action Plan

Automated email plan – 10 campaign emails that remind them of the unique things that you do.

Using all the photos the MLS will let you.

Photos are sooooooo important that we do marketing!

Virtual staging –virtual staging by ilaria bario

Tag them in a YouTube in the video of the house. Need to confirm that seller agrees.

Photography – Paul makes a very strong effort with sellers for photos

 

John Morley, Char MacCallum, Tim Burrell, Dawn Thomas, Darrell Isaacs

LeadingAgent.net –CRM , making a system

There is nothing you do that you can’t use drop box

Fathomcafe.com

Workflow automation – working your plan

Google docs

Closing checklist differ – REO, Short Sale, Traditional

 

Shane White, Chip Neumann, Pat Wattam, John Morley

Chip uses Quantum Digital for his career book. He does it all in one book for buyers & sellers.

Chip does a lot of pictures – he puts on power point to just show them but doesn’t give out

Shane is staying front of seller after you take the listing. Getting information to them as automated as possible, listing hub for them, email Realtor.com reports, finding things that gives them the info that relates to their property. Touching the seller by showings, emails, mail, calls. Works with absorption rates to help find the proper market position.

John – effective listing digital presentation. 

1. Initial phone call
2. Home Tour (Team member does)
3. Prelist book they look at before coming in
4. Home Consultation
5. House sale management (Manage the market with housing coordinator)

Pat – Her listing presentation

1. Marketing bag with treats
2. Send electronic version of prelist
3. Prelist package – making it colorful  ( Her and the team, market plan, family)
4. Personality of getting the listing is by having enthusiasm about their house.
5. She works to get the listing that day, but seems that she needs do good follow-up

Dawn Thomas – whatever your profile with consistency. Your content, your branding, your look.

                Blog- from word press

                Yelp – Dawn works really hard at building her image. She sends out a letter to buyers and sellers.

                www.SiliconValleyandBeyond.com

                Keep your business hours off so that when people search from other parts of the world, without            hours you get stuff over the world and different time zones.

 

Beth Jaworski, Chip Neumann, Sven Anderson, Tammy Hines

Send hand written card – it is really unique

Send floral arrangement –

Leave chocolates when video/photo

Send sellers a weblink of all the websites to look at listing

Color coded dates of an office calendar as well as calendar in Outlook

Constant contact maintained with client

Take your Yelp & LinkedIn and ask them to rate you

Move day – send 2 pizzas and soda

CMA’s to buyer and buyer orphans

Thank you letter when you get the listing

Drip campaign with videos for buyer – Real Pro

Chip is very plan directed – he has been very creative in using multiple plans

 

 

Cheryl  Scott Daniels, Brenda Wade, Shane White, Seth Dailey, Stephanie Evelo

Dropbox –

+google –Docs, voice,

 

 

 

Obeo – virtual tours, can redecorate like virtual tour

Umail – transcribes your voice mail into an email that you can then forward – YOUmail

Life scribe pen  - take notes and it records at the same time – Live Scribe, need a special pad, that turns it into a PDF

Join.me –

Sanebox.com – it is like googles priority email

Evernote – communicates to phone and computer,

Soundnote – unlimited reporting, it great for recording, record listing presentations, record notes from seeing the house. Audionote – much like soundnote that you can put into dropbox. Mentalnote –

Keyboard for iPad – Origami – you can get at the Apple Store

Dr.bott – purchasing Apple stuff

Newtrent.com – Battery boost or go to Radio Shack

4s iPhone – location reminders – go into reminders to tell you when you are in a location

PDF printer –

Charger device from Brookstone 4 way power charge – it is multiple

Personal apps to followup after closing – truxmaps

Snapshot postcards –

Sketchonline – floorplans

My fitness pal – App

Kryptonote

Nellisgroup.com/listing-agent-selection                                buyer-agent-selection   homesearch       solutions

Gotowebinar –

Apps – Prohdr for photos; colorsplash ; dermander- ; withingscale;

Chevy Volt is the perfect techie tool.

Matchgeocode – maps

Magicplan – floorplans –take multiple pictures around thehouse

Comicbook – takes your pictures and turns it into a comic book

Dropbox – it is a life saver, have all your files in one place

Nitropdf –

Bose – plays off the iPod- SoundLink

Photoappstransfer

Email stationery – 4 separate stationery

STEVE:  This is Steve Westmark, Counselor Realty.  Thanks for watching my video blog.  Today, I’m inviting in Jane Hampton.  She’s with Accessibility Design, and she helps people with their housing design ideas.

JANE: Yes.  Nice to be here, Steve.  Thank you for inviting me.

STEVE:  Jane, I’m glad to have you on my senior series talking about how we can help people in their housing decisions as seniors.  Explain a little bit about what your company does in helping seniors with accessibility.

JANE:  Steve, thank you for asking that question.  At this day and age, we have an awful lot of seniors across the United States that are reaching that point when they are thinking about doing something with the house.  They’re facing senior issues, be it a little bit of back pain or possibly a stroke, or something of the sort, and their house needs to accommodate them.  So what we do at Accessibility Design, we’ve been in business for 20 years meeting the needs of the public as they go through life.

So therefore, we start our services out with some consultation and assessment of their home and what their needs of the future might be.  And then we begin the design process, putting things on paper, showing design ideas, and then helping transform that house so they can stay put.  Aging in place is our target.

STEVE:  Many times I’m called out by a senior and they do have some issues and they’re trying to decide what to do, whether they should stay in their home or buy a one-level townhouse or a condo.  But they love their home so much they’re trying to decide what to do.  What do you do to help that senior or the seniors along with I assume their children?

JANE:  Mm-hm.  Good questions, Steve.  Most of the time, it is the children that call us.  The parents might be 65 and older, but those individuals that reach out to us are saying, “Help me help my family” help my parents in this case.  So what do, again, is to wrap our arms around the entire family.  And we become a guide for excellent decision making.  We explore solutions. 

They could be staying in their house and tweaking it.  It could be using your services and going and looking for another home that might be more cost effective to remodel and purchasing that and remodeling it.  It could be building a new home.  Or in some cases, the right decision might be finding a senior condo or a facility of that sort, purchasing it, and then tweaking it.  They’re all viable solutions and it all depends on what is necessary.

STEVE:  Well, Jane, I know that there’s a lot of choices for people to look at as they’re going through their project and there’s a lot of things that need to be managed, like even walk-in tubs or you know all the different things.  How do you help people through that process?

JANE:  The process can be very involved, and I don’t mean to put too much emphasis on this, but in this day and age there’s an awful lot of new products on the market, new contractors who want to get in and help people, and my heart goes out to the people, the families that are trying to find the right decision makers to help them.  At Accessibility Design, we’ve been in business for 20 years and we are the design and project managers. 

We guide the ship.  We build a team of not only interior designers, product recommendators—if that’s such a word—and product specialists, project managers, occupational therapists, and architects.  So we come in at the very beginning and we find the right solution, be it architectural, widening a door; be it introducing a product, be it a grab bar or an elevator; or simply maybe teaching a person how to do something different.  

A walker going straight through a door might be wider than if we can teach them to go sideways.  So in tweaking this we can maintain access, safety, independence, and of course beauty.  This is their home.  This is how we raise dignity.  This is how we have life.  Right?  So now we come up with the right plans and then we put it out to bid.  And then we go into the vendors; and we go into the contractors; and we do this purposely to separate the design from the excellent hammer swingers and the fantastic product vendors.

By doing so, we can get the best of both worlds and a high level of counsel and fiduciary responsibility and excellent decision making.

STEVE:  Well, Jane, it’s phenomenal what you do, and how’s the best way for people to get a hold of you to talk about this?

JANE:  You can reach us many different ways.  Phone is always preferred because I can get a better feeling for your situation.  And phone number is 952-925-0301.  And then we have a wonderful very informative website with photos of our projects as well as bios of all of our team.  And that’s AccessibilityDesign.com.

STEVE:  Thank you.

JANE:  Thank you.

STEVE:  Hi, this is Steve Westmark of Counselor Realty.  Thanks so much for watching my video blog.  Today, I’ve brought in Bonnie Clark from the Twin Cities Senior Housing Guide.  Welcome, Bonnie.

BONNIE:  Thank you.

STEVE:  Well, Bonnie, I ran into you in a seniors group that we belong with networking and helping seniors with their housing situations.  And you do this terrific guide on housing.  Tell us a little bit about what goes into this Senior Housing Guide and how does this help seniors in their choices.

BONNIE:  Well, the Twin Cities Senior Housing Guide is a listing of all the senior housing in the 11-county metro area.  It includes everything from totally independent housing where there would not be any services—although you might bring services in on your own—to memory care and residential care homes that people would need assistance available 24 hours a day, 7 days a week.

The book does not include nursing homes, however.  If you wanted information on nursing homes, I would suggest that you call the senior linkage line, and the number is in the book.  The book is comprised of grids that list everything county by county.  And then there’s also an index where you can look up a property if you want to.  And it does have a few resources and information actually stated in your own home.  It also has information on reverse mortgages.

STEVE:  Well, many times, I’m meeting with seniors or I’m meeting with seniors and their children and they have a lot of questions about this.  I may even bring this magazine.  But what are some of the things that maybe you can do to help the seniors or the children in their choices and directing them?

BONNIE:  Well, I do direct service.  So if you ever have a question you can certainly call me.  But one thing you need to ask yourself is how much can I afford to spend on housing.  You’d be surprised the people that don’t know what their exact income is.  But you need to sit down and figure out what you’re exact income is and how much you can afford to spend on housing.  And then secondly, what services do you need?

You know, be honest with yourself.  None of us want to admit that we’re getting older or that we might like some meals or might need some help.  Nobody wants to admit that.  But be honest with yourself because you want to find the right place for yourself, and if you can’t stay there, and you can’t bring in services, if you get set in one place, then that means another move.  And that’s probably the third thing to think about is what happens if I need more services and they do not offer it?  Am I willing to move again?  So probably those three things.

STEVE:  Well, I think this housing guide is just great opportunity for people that are looking at senior housing.  How is the best way to pick this up or get it in the hands of people today?

BONNIE:  Well, the book is free at libraries, senior centers, some real estate offices.  Counselor Realty.  They could pick one up here at Counselor Realty.  But probably the best place though is senior centers.  Libraries tend to run out of them.  They can also call me.  I do send the book out, but I do charge a nominal fee if the postage is high.  But if they call me at 651-690-3141, just make sure if I’m not there to leave a message and I’ll call you back.  But I’d be happy to send one out.  But I do charge a small fee, whereas if you just pick it up, it is free.

STEVE:  And Bonnie, thanks so much for coming in today.  You have such a great product here, and it’s so helpful to seniors.

BONNIE:  Thanks.

STEVE:  Thanks so much for coming in.

BONNIE:  Thanks for having me.

STEVE:  Hi, this is Steve Westmark.  Thanks so much for watching my video blog this week.  This one of the items that I have in the area of senior housing that I wanted to talk about, and today I brought in Steve Garver to talk about reverse mortgages.  Welcome, Steve.

 

STEVE G.:  Thank you, Steve.  Thank you for having me today.

STEVE:  Well, Steve, when people hear reverse mortgage, a lot of people don’t really know what that is.  Can you explain simply what a reverse mortgage might be and how a customer might use that?

STEVE G.:  Steve, great question.  A reverse mortgage is giving a senior the ability to access the equity in their home and do that without incurring mortgage payments.  And the qualification is simply are you 62 or older and is this your primary residence?  And there are no restrictions on how you’re going to use that money that you’re accessing from your equity.

STEVE:  So Steve, how do people use a reverse mortgage?  I’m sure there’s multiple ways that they can do it.

STEVE G.:  It’s as varied as the number of people that knock on the door, Steve.  And it really comes down to you either use it as a refinancing tool or you can use it as a purchase tool.  And the question with purchasing is: Where are you going to age?  Are you wanting to age where you’re at or somewhere else.  And what the reverse mortgage was doing is given the senior the opportunity to be able to have options in where they want to age.  They may say, “Well, I really want to age in place and they want to use it as a refinance too.  And in that situation, are you using it because one of earliest ones was “I’ve got to have this safari.”  And she took her safari at the age of 72.

And it could be to the opposite extreme where maybe they’re facing foreclosure and they’re using the reverse mortgage then to take away that threat of losing their home and anything in between in terms of maybe it’s to put funds into a loan that will help their kids, the grandkids go to college.  It could be that they want to have that second home, and this provides the opportunity to have that second home and not have any mortgage payment associated with it.

STEVE:  I’m sure there’s a lot of curiosity both of the senior and maybe even the senior’s children about how these work?  Do you have a counseling process and how does that counseling work?

STEVE G.:  Steve, great question.  What’s important for that consumer who is considering a reverse mortgage as a financial tool for themselves is to get enough of the right information to make the right decision in their best interest, and that starts typically with me and informal consultation.  We’re going to set down.  We’re going to understand where are you, where are you trying to go, and is this a potential financial vehicle that will help you find a solution to your problem or your challenge or your need.

And secondly, once we’ve reviewed that then the next step is a formal consultation with a counselor certified by FHA.  That’s an individual who understands this product also extremely deeply and very well and also then is going to look at not only the reverse mortgage.  Are there other options available for that senior that they’re aware of and they can share with that senior?

STEVE:  So as a person goes through this, there’s obviously trusted advisors that they have involved in this process.  What are some of the advisors that maybe a person would have involved in that decision process?

STEVE G.:  Steve, that’s an excellent question also, and I start out when I’m doing my initial consultation, I will ask if they have children that they would like to have present, trusted advisors that they would like to have come in and join them as we’re discussing reverse mortgages and how it might be a solution for them.  And it’s simply reaching out and saying No. 1, the realtor is a great potential person to have present. 

And I also encourage that they have a banker or a CPA or an elder law attorney or financial planner.  Who are the people that they would like to have to help them and advise them and not coming directly from me?

STEVE:  Well, thanks so much for coming in today, Steve.  As you can see, there’s a lot to this, but it’s also a great alternative for helping seniors.  What’s the best way for people to get a hold of you to talk about reverse mortgages?

STEVE G.:  My direct number is 612-636-9578.

STEVE:  Thanks for coming in Steve.

STEVE G.:  Steve, thanks for having me.

 

Hi.  This is Steve Westmark with Counselor Realty.  Thanks so much for watching my video blog.  I’m going to update you on what’s been going on in the Twin Cities real estate market through the end of November of 2011.  The most current pending sales show that we’re up by about 31% over last year at this time, and that’s over the last three months.  And you’ll see that on this chart.

The next chart I’m showing you is showing the inventory of homes, which is a really positive indicator of what’s happening in our marketplace.  We in fact have about 20% less listings today than we had on the market last year at this time.  What that is doing is it’s beginning to firm up the inventory so that you’ll see that currently we’re at about 20,000 listings.  At the peak of our marketplace in 2008, we had over 30,000 listings.

The next chart I want to show you is the closed sales and comparing what’s gone on in the past years as well as comparing against other months.  You’ll see in the closed sales in 2009 in November there were 4,000.  In 2010, there were 2,500.  And in 2011, we have moved up in sales to 3,000.  As you look at year to date, you’ll see that there have been 37,000 sales compared to 34,000 sales in 2010.  So we do have an increase in the market in the number of unit sales that have happened.

The next three charts I’m going to show you all have to do with pricing.  The first one is showing median sale price year to date.  You can see that the prices increased in 2010 slightly and that so far in 2011 we’re down by about 10.3%.  The next chart is the average sale price, which shows that in 2009 we were at about an average price of 200,000.  Then we increased by about 6% in 2010.  2011, we’ve dropped back to 195,000.

The last chart that you’ll see as far as values and I think is a really good thing to look at, is the dollar per square foot.  That in fact in 2009, we were at $105 a foot; 2010 we were at $105; and this year we’re at about $94 a foot.  I believe that what we’re going to be seeing going into 2012 is kind of a natural easing into some kind of increase in pricing versus what we had seen in 2011.

The last chart I’m going to show you is the area of distressed sales versus the traditional sales and show you what went on in November of this year.  In 2009, we had less bank owned and less short sales.  And you can see that over the last 2010, 2011 that our bank-owned sales were about 30% and that our short sales are increasing slightly in percentage points from 11% to about 13%. 

The strength in our market that’s going to have to happen, and we hope to see as we go into 2012, that the beginning of the lender-owned will become less and that the short sales will begin to have a turnaround so that our traditional-type sellers will not be affected in values as much by that type of housing.  Make it a great year in 2012. 

Look forward to our update at the end of January where we’re going to talk about the whole year in advance and in fact will be broken into two different sections to really explain what happened in 2012.  Make it a great day.  Thanks.

Hi.  This is Steve Westmark of Counselor Realty.  Thanks so much for watching my video blog this week.  I’m really excited to announce that I was able to add onto my website seven specific consumer videos that were done by David Knox [00:14].  They’re all free for you as a consumer to go and look at.  And in the coming weeks, I’m going to have you meet with David Knox and know what he gives as far as an overview of each one of those.  But let me just give you what the seven videos are.

One is how to price your house to sell.  It’s an excellent video on helping people determine how to price their house right.  The second one is preparing your house to sell.  In preparing your house to sell, we’ve said in our marketplace here, it’s a price war and a beauty contest, and learning how to stage your house is a way to help sell it better.  Third one is a short sale option, and we’ve talked about short sales in the past, but he does a great job in talking about what short sales are all about. 

The fourth one is selling your house for sale by owner.  Some people want to do that type of thing and it does explain to you how you can do it by owner, and sometimes about 20% of sellers are able to do that and you can learn how you could do that.  The fifth one is expired listing, and it explains to people who have had their home on the market and didn’t sell how do you experience success your next time around so it doesn’t expire.  Then the next one is selecting your real estate agent, and it shares with you how do you go through in choosing a real estate agent that’s best going to work for you in the situation that you’re in. 

And the last one is the eight steps to buying a home, and this is especially good for the first-time homebuyer helping them understand what goes into the process of purchasing a house.  Take the time to look at the link that I put on this website here or on my blog and you’ll be able to go and see those.  And if you’d like to see a preview of any one of them, you can look at it; put your name, e-mail address, and phone number in; and you can watch any of them for free.  Well, make it a great day, and thanks for watching.

STEVE:  Hi, this is Steve Westmark of Counselor Realty.  Thanks so much for watching my video blog this week.  Well, this is Christmas week and as we go all the way through to the next Monday, we will have celebrated Christmas on Sunday.  And I just wanted to wish you and your family a very, very Merry Christmas.  Make it a blessed time.  Make sure that you enjoyed your family and how ever you celebrate these holidays, just make the time to bless them, spend time loving and caring for them. 

And for me and my family, we will be celebrating the birth of Christ, and we’re so grateful for that gift that came to this world.  And I just wish you a very, very good Christmas week and thanks for watching.  Bye now.

STEVE:  Hi, this is Steve Westmark.  Thanks so much for watching my video blog this week.  This week, I brought in a gentleman who has been doing winterization of houses for over 30 years, and it’s Don Houlding of United Real Estate Services.

DON:  Good morning.

STEVE:  Don, I’m going to ask you questions about winterizing of a home because homes with plumbing can have problems.  Why should a person have a home winterized as they leave for a period of time?

DON:  Steve, I’ve learned over the years as a licensed plumber that homes can freeze up in Minnesota’s cold weather without ever even having the heat fail.  I do recommend to my customers even when they call and say, “You’re not going to do the job” have somebody winterize the property.  They need to be protected in case that damage occurs because when a pipe bursts in a home and the water’s on, the damage can be catastrophic.

STEVE:  Houses that aren’t winterized and have a problem like that, sometimes you’ve told me that people should really check their houses for insurance.  What are the things that they look for in their insurance or they need to ask their insurance agent?

DON:  Absolutely, it’s critical to call an insurance agent and find out if the home is vacant for more than 30 days will their homeowner’s insurance remain in force.  If the home is vacated for more than 30 days, it’s very common that the homeowner’s insurance actually cancels, and there’s no advance notice of that.  So people leave thinking that even if there is a problem they’re covered when in fact, they’re not.

STEVE:  So Don, I know you’ve run into some problems in the past where a house wasn’t winterized.  What have you found as far as some of the costs that have happened and the downsides that could occur?

DON:  Well, Steve, in the 30 years I’ve been doing this, the most difficult thing I still run into is to walk into a home where the pipes have broken and the water was left on.  The damage can be to hardwood floors, to carpeting, to floor joists.  Sheetrock becomes soaked.  I’ve seen it fall off of basement ceilings.  Windows become frozen solid, and it takes weeks, sometimes months to dry the home out.  The expenses run into the tens of thousands of dollars to put all of that back together again.  And then it’s difficult to say that everything is back 100%.

STEVE:  So in a nutshell, Don, what happens when you go to winterize a house?  What are the things that you do that helps the house get winterized?

DON:  Well, the first thing we do is turn the water off at the source.  If there’s a water heater, we remove it.  If there’s a well, we turn the power off to it.  All of the plumbing is drained down, hot and cold water.  We do add non-toxic antifreeze into places where water would collect, usually things like toilet bowls, traps, drains, dishwashers.  That way there’s a little bit of water left, but they do have antifreeze in it, so it won’t freeze if the heat does fail.

I do install a temperature alarm in the houses that I winterize so if the heat fails, we still want to get in there and get it fixed even though the plumbing’s protected.  It’s structurally hard on a home to let it freeze.  So we need to get out there and take care of that furnace and get it going, and we don’t frost on the walls and ceiling.  That’s pretty much in a nutshell it.

STEVE:  Well, thanks so much, Don, for coming in today.  And what’s the best way for them to get a hold of you to get work done?

DON:  I can be reached in my office.  Phone 651-452-5261 or I’m happy to be e-mailed at urescodon@aol.com.

STEVE:  Great.  Thanks, Don.